Carrera began in 1920 when Josef Neuhierl started manufacturing tin toys in the Franconian town of Fürth, Germany.
In 1963, Josef’s son Hermann Neuhierl launched the Carrera Universal system – the first electronic 1:32 scale Carrera racetrack. It was an instant success. In 1967 the larger scale Carrera 124 continued the success and led the way for the brand to gain further popularity throughout the 1970s, ’80s and ’90s. To date, the company continues to manufacturer innovative slot car racing sets, and is a recognised leading brand around the world.