Norev is a French manufacturer of diecast metal model cars which was founded by the Véron brothers, in the suburb of Villeurbanne, near Lyon, France, in 1946. Norev is simply the family name spelled backwards.
Originally all vehicles were made in plastic but in 1965 Norev started metal production to compete with the competition which by in large came from Solido. The company has mostly produced modern and vintage European vehicles, especially those of
French origin – though Italian, German, British, and American vehicles
were and are also made. In 1961 Émile Véron founded Majorette as a separate company, also in the Lyon area.
Today Norev production has moved to China but still the headquarters remain in Villeurbanne.