Corgi Juniors was the new brand name given to Husky Toys following the end of the exclusivity deal Mettoy Playcraft had with Woolworths to market the latter. From 1970 Mettoy were free to market these smaller models alongside the likes of Matchbox and with the addition of 'whizzwheels' they became competition to Mattels Hot Wheels and Lesneys Superfast ranges. The new branding at last linked these fine models to the Corgi name and although small scale Corgi models would continue to be produced until the demise of the original company in 1983 the brand was dropped in the mid 1970s and the models were just branded as Corgi.